Mission
"Fighting obesity one meal at a time"
Our mission is to make a profound effect with the number one problem in US History one person at a time by creating KETO Fitness Meals that have straight forward simple easy to read packaging that taste amazing.
Our goal is to dramatically increase protein and fiber and decrease carbohydrates.
Our goal is to help people increase protein intake daily by 100 grams, decrease sugar by that same amount which is a result of increased energy, the bodyweight they desire (be in control); and live a lifestyle they desire free of a diet. See, diets do not work! Most diets may work for a period and once off the diet, gain more weight than when they started in the first place. Our desire is to create a lifelong lifestyle full of great tasting foods, comfort foods, and a life free of food guilt.
Physiologically, what happens when we eat sugar?
Annual sugar consumption has increased from 4 pounds in 1770, to 18 pounds in 1800, to 90 pounds in 1900, to 168 pounds in 2012. We did not evolve to handle this sugar load.
Pancreas AND brain recognize sugar (or sweet taste)
Insulin response in proportion to the glycemic index
Insulin drives calories into storage in the liver, muscles, and fat (if the liver and muscles are "full" storage is to fat)
Insulin resistance with increased sugar intake (especially HFCS) eventually leading to Type 2 (and 3) diabetes
Obesity increased significantly after the low-fat dietary guidelines were issued
Most common diabetes complications:
Kidney disease
Eye disease including blindness
Amputation
Depression
Neuropathy
Sexual dysfunction
Complications in pregnancy
Dementia
We currently offer:
Keto Burrito's! Frozen Gourmet Low Carb Protein Burrito's With Ork Beef and Chicen 32g Protein, 3 Carbs, 25g that tastes amazing.
Very large portions, 8oz! You will not be hungry after!
VitaCookie 6g Protein 0 net carbs 17 Vitamins in every cookie!
By implementing these products in one's daily diet, one can increase protein by over 100 grams a day and not know it. Eat our food for morning, daytime, and snacks! Enjoy a sensible dinner and experience great results even if exercise is not in the picture. Gym and exercise are a good thing, yet a high protein lifestyle is a great start. We have many examples of people adopting this lifestyle, getting great results of weight loss (and the increased energy that goes with it); and feeling amazed at how much they actually eat. Starving and diets are counterproductive, they do not work! You will be full, satisfied; and feeling guilt-free of comfort eating! All this without the highs and lows of a high sugar diet!
Diets/Lifestyle
For the purpose of definition, a diet is time that calories consumed are reduced below calories burned. To say that diets do not work is in fact not accurate. Calories that are consumed are less than calories burned, weight loss will occur. It does not matter much which diet (this can be argued endlessly though) or which combination of foods (this too can be argued).
To say that it is hard to impossible to stay on a diet where the person feels a high level of sacrifice or hunger, that is accurate. This is where the Yo/Yo effect comes in. The weight loss achieved will be gained back than the weight gained in the first place.
Our goal is to provide a viable and acceptable lifestyle where once the weight desired is obtained, the weight can be kept off using a high protein diet. This is the balance between sacrifice and reward, keeping blood sugar levels stable. If the weight is kept off, then one will experience a much higher level of energy and desire to be active which helps the cause of burning calories while not starving or suffering.
In the end, it is about subtle lifestyle changes that are acceptable and not too excessive. It is about what works for everyone.