Our Team

Meet William, a man with an incredible zeal for his cherished family. His devotion extends to his three daughters: Hailey, aged 23, Rachel, aged 21, and Briana, aged 11. At the heart of William's mission is a deep desire to make a difference by serving the 1.4 million people  who tragically lose their lives each year  due to insulin resistance, which manifests as diabetes, cancer, and heart disease. He aims to bring about impactful changes by touching one life at a time.

William's battle against obesity is fought diligently, one meal at a time. In his commitment to this cause, he has accomplished several exciting milestones. On June 23, he launched the world's first commercially available Keto Burrito and the Vita-pro Keto Cookie, a delectable treat that is completely sugar and carb-free, enriched with essential vitamins. These groundbreaking products were propelled into nationwide distribution, marking critical strides in the fight against obesity and promoting healthier dietary choices.

Continuing his groundbreaking ventures, in November 21, William successfully produced and distributed 3 varieties of Keto Burritos. He also introduced the  Vita-Pro Keto Cookie  to the market in June 21. These exciting developments have been the result of relentless research and development efforts, enabling him to generate ten revolutionary high protein, low carb products that not only provide superior taste but also come with great nutritional benefits.

Enthusiasm and innovation are the cornerstones of William's endeavors. In December 20, he embarked on R&D for the Lemon VitaCookie and the Keto Burrito, further expanding his product range. Notably, his dedication bore fruit when Kehe, a leading distributor, recognized his products as the top pick for new products in December 19. By September 19, William had successfully enlisted Walmart Seller Central as a distribution platform and secured slotting with 160 major grocery chains such as SaveMart/Lucky in July 19. His stellar creations have reached consumers through the strategic distribution channels he carefully curated since June 9, beginning with KeHe Distribution.

William's accomplishments extend beyond the realm of nutrition and business. His remarkable journey includes winning twelve overall Bodybuilding Titles, including the prestigious title of Mr. California. Moreover, he possesses the impressive credentials of being a Yacht Master with a 200-ton certification, having captained and owned vessels, courageously sailing across the globe on eight separate occasions.

William's passion for his family, his unwavering commitment to battling disease and promoting better health, and his impressive accomplishments across various domains demonstrate his indomitable spirit and drive. He is an individual who has set out to make a profound impact on the lives of others, both through his personal relationships and his contributions to society at large.